For go-ahead accountants content marketing is the way to go.
If you are looking to grow your practice, or if you just want to make sure your current clients are more engaged and understand all the services that you offer, then you need to be producing content.
And there are some bits of content that are absolutely essential for your content marketing.
So here’s my list of the top 5 things you need to be doing to make sure your accountancy firm stays ahead of the game with its marketing.
#1 – Blog posts
You have got a blog haven’t you?
This the absolute number 1 thing you need.
Firstly it shows your clients that you are an up to date, current practice rather than a firm that put a website up just because it was the done thing.
Make sure you are producing useful stuff though, and make sure its relevant to your focused target market.
And if you don’t have the time then pay me to do it.
#2 – Technical updates
OK so I’m not talking about technical updates in the way that you or I understand them.
What I am talking about is a digest of a technical development but presented in an easy to understand format.
The aim here is to inform your clients about changes like MTD, IR35 or RTI but in a way that makes is accessible for them.
Essentially you are saying “here’s a problem, here’s how we can solve it for you.”
#3 – Videos
OK so I know you don’t like to see yourself on the screen and you hate the sound of your own voice but 82% of Twitter users for instance consume video content.
But don’t worry. It’s perfectly acceptable to employ an actor to voice or present your videos and they can be surprisingly cheap.
You can also use things like Powtoon to produce an animated video that doesn’t even need to feature you as a talking head.
#4 – Webinars
Remember that you aren’t really selling anything on your site, as a professional what you are looking to do is to increase your credibility in the mind of the client.
Webinars on specific subjects of interest to your clients are a great way to do this.
Look at linking up with other professionals who may have more experience and pool your resources and this can be a very cheap way of driving traffic.
Just make sure you record it so that users can watch it later on.
#5 – Expert reports, white papers or eBooks
One of the first questions that academics get asked when they are looking for a job is “what have you published”.
It’s a way of potential employers understanding how much of an expert the professor or researcher actually is.
So that’s my question for you – “what have you published”?
Producing a meaty piece of content that explores a subject in depth and cements your reputation as a subject matter expert is perfect.
It’s also great for using in an advertising or link building campaign.
Use content marketing for your accountants to grow your firm
Content marketing has a great ROI and done properly it can be long lived and very cost effective.
There are tens, maybe hundreds of types of content marketing that accountants can use but you MUST have these five.
Admittedly this takes time and may need a bit of expert advice and that’s where I come in.
call now or drop me a message and let’s talk about how I can help you boost your practice marketing.