Digital marketing isn’t hard but there’s a lot to learn.
Whether you want to do it yourself or you just want to know who you need to outsource to then this guide will help.
This guide is written from the perspective of a complete noob to digital marketing so I’ll be avoiding TLAs (Three Letter Acronyms)* like the plague!
*See what I did there? That’s what passes for humour in my house.
The Basics
Start here for the foundation of digital marketing
Planning your marketing - make the most of your time and money
Planning your marketing is hyper-important for all businesses and yet I’m constantly surprised...
Read MoreOMG. Do you really need those TLAs?
Imagine the scene, it’s my second ever board meeting and someone says with a totally straight face...
Read MoreDoes content marketing work for accountants?
Does content marketing work for accountants? I'm looking at the issue here
Read MoreHow to build TLDR into your blog posts
A TLDR blog post will improve readability for your customers so the big questions are: what is TLDR and...
Read MoreStart a business - the 5 marketing things to do first
You’re good at what you do, you’ve got a bit of cash put by and you’ve got a hunger...
Read MoreShow you are different - marketing differentiation
If you are trying to attract more customers then there are 6 tried and tested ways of using marketing...
Read MoreTypes of tone of voice - how to choose yours
There are many different types of tone of voice and for most of the websites you visit you probably won’t...
Read MoreWhat is Bounce rate?
If you are working on your SEo then you may have come across bounce rate. In this post I'll tell you...
Read MoreA practical example of how great content helps your business
Great content can really help you win more business. Find out how copywriting can help here
Read MoreFrom copywriting to SEO - the steps you need to set up an accountancy website
Copywriting, domains,hosting, building an accountancy website can be confusing. If you are brand new...
Read MoreIntermediate
Got the general idea?
Then check out these posts to help you refine your marketing
What is hero content?
Hero content is a concept that is central to many content marketing approaches and in this post I’m going...
Read MoreSaaS companies and content marketing - why?
Saas companies and content marketing- it’s a match made in heaven. Don’t believe me? Well...
Read MoreContent for accountants - 9 great ideas for winning posts
Content for accountants is always a tricky subject. If you believe popular opinion, the world of accountancy...
Read More11 examples of tone of voice
I wanted to give you some examples of tone of voice as a companion piece to my post on types of tone...
Read MoreHow much does copywriting cost?
If you are looking to spend some money on your marketing then you are going to need a copywriter and...
Read MoreHaven't touched your blog since June 2019? Here are 7 different types of posts you have to make now
It's easy to forget to write your blog posts regularly so here's some inspiration
Read MoreWhat is a good bounce rate?
What is a good bounce rate? Bounce rate is important for your SERPs placement so how do you know if it...
Read More5 items of content marketing that every accountant must use
If you want to grow your practice then you should look at digital marketing and you need content. Here...
Read MoreWhat is TLDR and why you should care
TLDR (or TL;DR as it used to be known) means ‘Too Long;Didn’t Read’. Simple. So why...
Read MoreDo keywords matter when you are copywriting for accountants?
This is a question that pops up from time to time as I’m regularly asked if I will put some keywords...
Read MoreAdvanced
Now you’re really cooking
Check these out for your advanced tips
Copywriting for accountants - what is LSI?
When you start to think about getting some copywriting for your accountants practice you may well come...
Read MoreWhy there's no shortcut to ranking highly on search engines
Anyone who has been in business for any length of time will have seen tons of ads promising an easy way...
Read MoreContent - why you need to be doing seasonal posts
Seasonal posts are a funny thing, they won’t get you hits for most of the year but at one particular...
Read MoreThe secret to getting people to read your SME content
What’s the point of writing a great blog post if nobody reads it? None right? So you need to get...
Read MoreThe videos
Don’t like reading?
No problem, here’s some vids to help
What is hero content?
Hero content is a concept that is central to many content marketing approaches and in this post I’m going...
Read MoreBlog posts - should you add a little 'personality'?
Blog posts can often form the bedrock of a content marketing strategy but when you are choosing your...
Read MorePlanning your marketing - make the most of your time and money
Planning your marketing is hyper-important for all businesses and yet I’m constantly surprised...
Read MoreSaaS companies and content marketing - why?
Saas companies and content marketing- it’s a match made in heaven. Don’t believe me? Well...
Read MoreContent for accountants - 9 great ideas for winning posts
Content for accountants is always a tricky subject. If you believe popular opinion, the world of accountancy...
Read More6 reasons your blog post is not working
So your blog post is not working – what can you do? One of the biggest mistakes people make when...
Read MoreC'mon help a charity out
If you are anything like me then over the years you’ve probably taken part in charity runs, sat...
Read MoreOMG. Do you really need those TLAs?
Imagine the scene, it’s my second ever board meeting and someone says with a totally straight face...
Read MoreDoes content marketing work for accountants?
Does content marketing work for accountants? I'm looking at the issue here
Read MoreHow to build TLDR into your blog posts
A TLDR blog post will improve readability for your customers so the big questions are: what is TLDR and...
Read MoreThe resources
Need a template?
There’s a bunch of free stuff here