Content marketing for Bookkeepers
It’s easy to start a bookkeeping business
What is hard is getting clients
You can be the best bookkeeper in the world but if you haven’t got any clients then you have no business.
That’s where content marketing for bookkeepers comes in.
Content marketing is a way of putting your services in front of people who might want them, without the selling and it works brilliantly for bookkeepers.
How content marketing can help bookkeepers
Content marketing is perfect for any bookkeeper, whether you want to;
- Gain new clients
- Retain your current clients
- Find Acccountant contractors
- Introduce new services
- Increase credibility, loyalty and trust
- Build your bookkeeping practice
- Helps clients move to a decision quicker
For my clients who are looking to achieve any of the above I would always recommend content marketing for bookkeepers.
Content marketing for bookkeepers is all about getting the word out
If you have a bookkeeping business then you might be really good at adding things up but feel like you are all at sea when it comes to marketing.
My job is to help you through the maze and let you know what will work and what won’t.
I can give you a marketing plan that will engage new clients or if you’d like I can run the marketing myself
Finally you’ve found someone to take the pain away!
You don't need to be a marketing expert
The problem is that marketing is full of jargon like SEO, SERPS, LSIs, Keywords, PPC and all that guff.
Well worry no more! I can help you with all of that nonsense helping you get on with your day job.
Content marketing for bookkeepers gets you in front of new clients, helps you retain the clients you already have and gives you the opportuntity to sell more to them.
Many of my bookkeeping clients love the work they do and the effect that they have on their customers’ businesses but they hate doing the marketing.
That’s where I come in.
I’ll develop you a content marketing plan that will give you an easy way to engage with people and that won’t feel like you are busy ‘selling’ something that people don’t want.
The best thing is that you can set the budget; the faster you want to go then the more budget you can allocate.
Need web copy? No problem
I specialise in helping bookkeepers freshen up their websites to make a positive change.
I specialise in content marketing for bookkeepers
Now here’s the thing.
When you engage with a marketer you don’t want someone who is going to hit you with a shed load of jargon that doesn’t mean a whole load but sounds impressive (impressive = expensive).
And you don’t want to find yourself explaining the finer points of the Construction Industry Scheme or VAT flat rate to a writer when that takes just as long as writing a blog post yourself.
What you need is someone who is a qualified accountant, understands bookkeepers and also understands marketing.
TADAAAAAA!
Content marketing takes effort
Properly marketing your bookkeeping business online takes a lot of effort. If it didn’t then everyone would be doing it!
Truthfully, you need to market but you are much better off concentrating on the day job and getting a specialist to do the hard graft of setting up and running your campaign.
But here’s the really great news – your competitors are rubbish at this so you have a great opportunity.
Don’t believe me?
You’re busy reading content now!
Want a free guide to content marketing?
I’ve put together a completely free guide to content marketing that is aimed specifically at Accountants and Bookkeepers.
This guide gives you the lowdown on content marketing for bookkeepers and takes you through all you need to know to get your marketing campaign flying.
Want to know what the biggest mistake is that people make?
Intrigued to find out about the bookkeepers’ cycle of despair?
Desperate to understand how to gain, retain and delight your clients?
Starting a new bookkeeping practice?
Decided to go it alone?
Time to make the break?
I know how you feel.
One of the most pleasing things about what I do is being able to work with new-starts and set them on their way.
I do great deals for new bookkeeping firms that need both a website setting up and the content to go in it.
I can also write your marketing plan so you know what to do in the future.
Importantly, I’m happy to be a sounding board for your marketing thoughts and have no problem with chatting over Zoom or even in person to get you where you want to go.
Come on – let’s have a chat.
Want to talk?
Listen I know that content marketing for accountants is a massive topic and everyone has different needs.
Why not pop your deets into the form and I’ll get back to you for a chat.
I don’t charge and I don’t sell your info!