Content marketing for accountants
Stop me if you’ve heard this one before…
You started your practice and everything went great
You pulled in the clients and your workload increased
So you took on a member of staff or two and things were fine
But now you find that you want to grow your practice except you are spending all of your time managing staff and doing actual real live work for actual real live clients.
You know what you should do…
But you simply haven’t got the time.
That’s where I come in.
How content marketing helps accountants
Content marketing supercharges your practice whether you are looking to;
- Gain new clients
- Retain your current clients
- Increase the net fees per client
- Introduce new services
- Increases credibility, loyalty and trust
- Positions you and your people as subject matter experts
- Improves brand recognition
- Helps clients move to a decision quicker
For my clients who are looking to achieve any of the above I would always recommend content marketing for accountants.
Content marketing is all about getting the word out
If you are busy running your practice then it can be hard to find the time to actually handle your marketing.
My job is to help you get the word out.
I can simply write the odd blog or two, I can help you with your SEO or you can outsource all of your digital marketing and content production and leave me to it.
It really only depends upon how much you want to be involved.
Finally you’ve found someone to take the pain away!
You don't need to be a marketing expert
The problem is that marketing is full of jargon like SEO, SERPS, LSIs, Keywords, PPC and all that guff.
If you have no idea about marketing and need someone to guide you through, giving you hints and tips along the way then that’s fine.
Whatever want to do with your accountancy practice then I can help you along.
I can even sit down with you and plan your entire marketing campaign, including what type of content you want down to the keywords you need and how you’ll promote it.
Marketing an accountant’s practice isn’t like selling baked beans.
You need to develop the credibility of the accountant, show how they can help with their client’s problems and put the solutions in front of potential new clients.
Accountants don’t need to be marketing experts, they just need someone to help them navigate the way forward.
I specialise in content marketing for accountants
Now here’s the thing.
When you engage with a marketer you don’t want someone who is going to hit you with a shed load of jargon that doesn’t mean a whole load but sounds impressive (impressive = expensive).
And you don’t want to find yourself explaining the finer points of the Construction Industry Scheme or VAT flat rate to a writer when that takes just as long as writing a blog post yourself.
What you need is someone who is a qualified accountant, understands the profession and also understands marketing.
TADAAAAAA!
Content marketing takes effort
Properly marketing your accountant’s business online takes a lot of effort. If it didn’t then everyone would be doing it!
Truthfully, you need to market but you are much better off concentrating on the day job and getting a specialist to do the hard graft of setting up and running your campaign.
But here’s the really great news – your competitors are rubbish at this so you have a great opportunity.
Want a free guide to content marketing?
I’ve put together a completely free guide to content marketing that is aimed specifically at Accountants and Bookkeepers.
This guide gives you the lowdown on content marketing for accountants and takes you through all you need to know to get your marketing campaign flying.
Want to know what the biggest mistake is that people make?
Intrigued to find out about the cycle of despair?
Desperate to understand how to gain, retain and delight your clients?
Starting a new accountant's practice?
Decided to go it alone?
Time to make the break?
I know how you feel.
One of the most pleasing things about what I do is being able to work with new-starts and set them on their way.
I do great deals for new accountancy firms that need both a website setting up and the content to go in it.
I can also write your marketing plan so you know what to do in the future.
Importantly, I’m happy to be a sounding board for your marketing thoughts and have no problem with chatting over Zoom or even in person to get you where you want to go.
Come on – let’s have a chat.
Want to talk?
Listen I know that content marketing for accountants is a massive topic and everyone has different needs.
Why not pop your deets into the form and I’ll get back to you for a chat.
I don’t charge and I don’t sell your info!