Digital marketing for SMEs
What is digital marketing?
Digital marketing is simply the practice of attracting clients to your business online.
A good digital marketing campaign will include blog articles, eBooks, Videos, Podcasts and many other assets that show customers that you are an expert in your field.
A marketing campaign can look at promoting your business as a whole or aim to introduce one service to more potential customers.
The good news is that digital marketing is scalable, which means that you can spend as much or as little as you like to achieve the results you desire.
Digital marketing is easy to do, but to do it well takes time, experience and expertise.
Generally most business owners prefer to outsource their marketing because it just isn’t worth the time for them to learn all the techniques, produce all of the assets and then put them into practice.
And that’s where I come in
I specialise in helping companies get their digital marketing up and running.
I can take look at your website, help you define your market, look at the keywords you need to be targeting and then define your marketing plan.
Then I’ll produce website content, blog articles, videos, ebooks, Whitepapers and many other types of asset that will help you attract customers to your business.
I generally work with small and medium-sized businesses that want to supercharge their marketing because I prefer that sector and because that’s where I feel I can make a real impact.
Marketing professional services is different
Services need to be marketed in an entirely different way to physical products.
It’s a specialism that I have worked on over many years and as a qualified accountant myself I am able to ‘talk the talk.’
Professional services companies need to project expertise, competence and professionalism and that takes a special type of writer.
How digital marketing can help you
The obvious goal is to sell more to new clients but digital marketing does much more than that.
Naturally, one of the aims is to rank highly on search engines for your particular specialism but that’s not the only aim.
How many times have you met people at a networking event and then gone back to the office and immediately checked out their website? That’s because you want to know that they have the expertise they claim to have.
Having a great website with intelligently written, thoughtful content helps establish your professionalism with potential clients and confirms that you are a bona fide quality business.
Digital marketing isn’t all passive though.
By producing excellent, original content such as white papers, surveys and eBooks you can reach out to people who have the issues that you are able to solve.
By giving people the assistance they need at the right point you solidify your reputation in the minds of potential clients.
Digital marketing takes effort
Properly marketing your business online takes a lot of effort. If it didn’t then everyone would be doing it!
Truthfully, you need to market but you are much better off concentrating on the day job and getting a specialist to do the hard graft of setting up and running your campaign.
If you need someone to help you with digital marketing for your small business, or even just to read over your words then contact me and we’ll see what I can do for you
More digital marketing resources
I’m always producing info and guides to help professional services businesses with their digital marketing needs.
Scroll down to see a selection of some posts that I think may be of help.
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