Why there’s no shortcut to ranking highly on search engines

Anyone who has been in business for any length of time will have seen tons of ads promising an easy way to rank highly on Google.

They promise that you’ll be getting a top three position on all the major search engines and all for the bargain price of £2.50.

Sounds great eh?

The problem is that it’s nonsense because the only way they can produce content for that price is to automate and they do that by scraping, spinning and automating the writing of content.

And that’s fine if you genuinely think that you are the only person doing it. But obviously you aren’t .

And Google can instantly spot when people are doing this and not only does it not increase your ranking it actively hurts it because Google penalises it.

Don’t believe me?

Check out this video from the excellent Neil Patel who owns Ubersuggest.

Ubersuggest is one of the tools I use the most to investigate clients’ keywords and I like the stuff that Patel produces because it’s always pretty real-world.

Anyway enjoy the video and if you want to find out more about Ubersuggest then check it out here

Or alternatively, if you can’t be bothered then call me and I’ll sort out your content for you!

Here’s the vid