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How the copywriting process works

One of the questions I am asked most often is how the process works so I thought it would be a good idea to have a page that explains how I like to work with people.


Young girl looing around with pretend binoculars

Have a look around

Check out some of the posts on my site.

This will give you some background information about content marketing and the sort of things I do.

You’ll also get a clear sight of my style. Now this doesn’t mean I’m going to use the same tone on your site – just that you’ll get an idea of my personality and whether you can work with me or not!


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Book a zoom call

ContactI always like to have a chat with potential clients at the start of the process so that I can understand fully what they are looking for.

This also gives them the opportunity to ask any questions they may have and get some input into the project.

If you’d like to have an initial chat then send me a message here


Send me a brief

This is optional, but many of my customers like to provide me with a brief.

It’s a good way of setting out exactly what you want and things like your deadlines etc. but for many smaller projects it’s not really needed.

You can check out my post about  the copywriting process and what a brief includes here.

You can also download my example brief here


Agree project timing and price

Like any busy freelancer I tend to book work in advance. Generally I book up to about two weeks out but there are some clients who have retainer projects or who have longer jobs that are block booked.

I also find from time to time I get a window where I can sneak in a quick job at short notice so contact me and let’s have a chat.

I price in three ways; By the hour, by the project and on retainer. I’m happy to talk you through these in more detail on a call.


Ts & Cs and deposit

When you are happy to go ahead I’ll send you a copy of my terms and conditions (although you can read a copy here) so that we know where we stand and we’ll agree a deadline.

When new clients book work I ask for a 50% deposit, paid before starting work.

Only once the work is finished and you are happy will you pay the remaining amount.


I write blogs for businesses

Draft and Amends

I’ll send you a draft copy of the work for you to read over.

Don’t worry if it’s not quite right, you are entitled to changes (called ‘amends’ in the industry) to get it exactly how you want.

Finally, once you are happy with the work you’ll sign off the project for payment.

It couldn't be simpler

I believe that the copywriting process shouldn’t be difficult.

I don’t generally have hard and fast rules so if you would like to work in a different way then let’s talk.

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