How to choose blog subjects

One of the biggest things that stops people writing is not being able to choose blog subjects.

In this post, I’ll give you some practical steps that will help you generate useful subjects to write about.

Let’s assume that you have your marketing plan and you know what you want to happen as a result of your post.

You may want to direct people to a giveaway or you may want people to get in touch or you might even just want to fatten up your website on a specific area of your work.

So how do you decide what to write about?

Well, the first thing is to focus on the sort of problems that your customer needs fixing and more importantly the sort of questions they are asking.

Because if you look at Google search results you’ll see a box like this

I put in the search box ‘toilet valve’ and Google comes back with a series of questions that people ask about toilet valves.

This is the way that Google works. It promotes pages that answer the questions that people ask.

And to a large extent, if you sell toilet valves you’ve just found your first four blog subjects.

Unlike our politicians, you just need to answer the questions that Google asks in a clear and concise manner.

And the great thing is that if you click on one of the suggestions it takes you to another search page that has four more suggestions. Bonus!

Use some software

I sometimes use Answer the Public which is an epic tool that will give you a series of blog subjects based on a single term.

For example, let’s say you have decided to produce content based on your marketing plan for car tyres.

I typed ‘car tyres’ into the search box and it gives me this

Answer the public search based on car tyres to help choose a blog subject

Which is a massive list of potential subjects. Possibly too many.

Narrow it down

Answer the public will sometimes give too many suggestions and so I’d advocate for the idea of focus. (You can find out more about focus here)

Choose a very tiny aspect of car tyres such as fuel economy and then write a series of blogs that cover every single aspect of that tiny focused area.

Choose your blog subjects that make you a subject matter expert on a tiny aspect of your business.

Once you’ve exhausted one small area then move onto another.

Use the title to generate your subjects.

There are a series of title types that consistently generate hits.

You can find out more on my titles post here but in essence, you use a combination of these titles;

If you click on any of the above then you can find examples of each linked.

Using these old reliable titles gives you a series of subjects you can use to generate your blog posts.

Choose blog subjects with care

It’s important that you don’t just write blogs willy nilly.

You need to choose your subjects to make a coherent picture of who you are and what your business does.

This will give your readers and of course the great god of Google a clear understanding of what you are about.

Having a marketing plan is the first port of call as it will give you a clear idea of who you want to talk to and what you want to say.

Choosing your blog subject is a natural result of having done the work on your marketing plan.

Give me a shout

I admit that not everyone loves writing as much as me so if you’d like someone to take the pain away then why not drop me a line?

I’ll talk you through the process and we can decide whether my service would be right for you.

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