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Blog posts – should you add a little ‘personality’?
Blog posts can often form the bedrock of a content marketing strategy but when you are choosing your tone of voice you need to make
Planning your marketing – make the most of your time and money
Planning your marketing is hyper-important for all businesses and yet I’m constantly surprised at how few people do this. I regularly get asked by clients
SaaS companies and content marketing – why?
Saas companies and content marketing- it’s a match made in heaven. Don’t believe me? Well read on you old cynic and I’ll tell you why
Content for accountants – 9 great ideas for winning posts
Content for accountants is always a tricky subject. If you believe popular opinion, the world of accountancy is dry, dull and overly technical so it
6 reasons your blog post is not working
So your blog post is not working – what can you do? One of the biggest mistakes people make when they start blogging is to
C’mon help a charity out
If you are anything like me then over the years you’ve probably taken part in charity runs, sat in baths of beans and maybe even
OMG. Do you really need those TLAs?
Imagine the scene, it’s my second ever board meeting and someone says with a totally straight face – I think there are too many TLAs
Does content marketing work for accountants?
Does content marketing work for accountants? I’m looking at the issue here
How to build TLDR into your blog posts
A TLDR blog post will improve readability for your customers so the big questions are: what is TLDR and how do you use it? In
Start a business – the 5 marketing things to do first
You’re good at what you do, you’ve got a bit of cash put by and you’ve got a hunger to start a business – so
Show you are different – marketing differentiation
If you are trying to attract more customers then there are 6 tried and tested ways of using marketing differentiation to show why people should
11 examples of tone of voice
I wanted to give you some examples of tone of voice as a companion piece to my post on types of tone of voice. In
Types of tone of voice – how to choose yours
There are many different types of tone of voice and for most of the websites you visit you probably won’t even have noticed that they
How much does copywriting cost?
If you are looking to spend some money on your marketing then you are going to need a copywriter and that leads you to the
Haven’t touched your blog since June 2019? Here are 7 different types of posts you have to make now
It’s easy to forget to write your blog posts regularly so here’s some inspiration
7 attributes of great financial copywriters
If you are looking for someone to help with marketing your financial firm then you need a great financial copywriter
What is a good bounce rate?
What is a good bounce rate? Bounce rate is important for your SERPs placement so how do you know if it is any good?
5 items of content marketing that every accountant must use
If you want to grow your practice then you should look at digital marketing and you need content. Here are my top 5 items you MUST produce
What is Bounce rate?
If you are working on your SEo then you may have come across bounce rate. In this post I’ll tell you what it is and why it is important.
What is TLDR and why you should care
TLDR (or TL;DR as it used to be known) means ‘Too Long;Didn’t Read’. Simple. So why should you care? Well TLDR is really important when
What is hero content?
Hero content is a concept that is central to many content marketing approaches and in this post I’m going to explain what it actually is
‘I hate accountants’ – common complaints and what you can do about them
A couple of months ago I decided to run a survey. I wanted to know what people thought about accountants and I have to say
5 ways a financial copywriter can help your business
Using a financial copywriter makes sense for businesses that have products or services that are in the finance sector or for companies that want to
A practical example of how great content helps your business
Great content can really help you win more business. Find out how copywriting can help here
Do keywords matter when you are copywriting for accountants?
This is a question that pops up from time to time as I’m regularly asked if I will put some keywords into the copywriting for
Copywriting for accountants – what is LSI?
When you start to think about getting some copywriting for your accountants practice you may well come across the phrase ‘LSI’ and wonder what on
From copywriting to SEO – the steps you need to set up an accountancy website
Copywriting, domains,hosting, building an accountancy website can be confusing. If you are brand new to digital marketing then there are an array of terms that
How a financial copywriter can help your software company
A Financial Copywriter isn’t perhaps the first person you think of to write content for a software company but read on, as you’ll find that
Your free example project brief
Get your free copywriting project brief template here – dead simple to use
How to choose your copywriter
If you’ve never hired a copywriter before how on earth do you go about it? In this post I’m looking at the way I think
How does the copywriting process work?
If you have never engaged a freelance copywriter before then you may be wondering how the whole copywriting process works. Well wonder no more! This
How do you choose your tone of voice?
If you have spent any time at all thinking about marketing you’ll probably have heard people talking about ‘tone of voice’ and maybe you have
Copywriting for accountants – 6 ways it can help your marketing
Copywriting for accountants is a specialised profession so how can it help your firm? Find out here
What happened when I bought some cheap writing
Anyone who runs a business will have heard the phrase “we’ve found someone who can do it cheaper”. It’s annoying but understandable. After all, it
Do I need a financial copywriter for my business?
Although copywriters all do the same thing, a financial copywriter is slightly different. So the answer to the question really is “What is your business?”
Covid-19 – what can we learn from the last downturn?
Business in the UK suffers a recession around every ten years so what can we learn as we emerge from the Covid crisis? Well the
Why marketing for accountants is like buying a tightrope
You wouldn’t think that marketing for accountants is anything like buying a tightrope but you would be wrong on so many levels! Think about buying
The secret they won’t tell you about digital marketing
There’s a secret about digital marketing out there that people aren’t sharing and I think I know why. I know why it’s not being shared
Why content marketing is like a hot air balloon (and what to do about it)
Content marketing really is like a hot air balloon. You may think that there aren’t many things that link the two but read on and
How to improve your blog in 5 easy steps
If you are using content marketing to improve your search rankings then a cornerstone of this is probably your blog and you want this to
How digital marketing can help accountants
Digital marketing is the perfect marketing method for accountants. When you are marketing services, especially one as important as accountancy, it is important to establish
Why is copywriting for financial services different?
Financial copywriting is something that involves a very special set of skills and experience. Find out why here
Writing a business blog? These are the 5 tools you absolutely need
If you are setting up a blog for your business then why make life difficult for yourself? There are some epic tools out there that
Marketing in lockdown – 6 things to do
Marketing in lockdown is something that every business needs to do and in this post I’ll give you some practical tips to let you know
Your digital marketing 5-minute guide
If you’re new to the whole concept of digital marketing then it can be a pretty daunting place so I thought I’d write up a
Why there’s no shortcut to ranking highly on search engines
Anyone who has been in business for any length of time will have seen tons of ads promising an easy way to rank highly on
Why accountants hate marketing
Why on earth do accountants hate marketing? As someone who has crossed over from the profession to marketing I think I have the answer. I
Content – why you need to be doing seasonal posts
Seasonal posts are a funny thing, they won’t get you hits for most of the year but at one particular point, they will suddenly become
Who should I get to write my blog?
This is an interesting question Because the answer is obvious isn’t it? You need to write it yourself. But I’m going to argue against that
Get your new Accountants Guide to Content Marketing – for free!
I’m really pleased to have finished my brand new Accountants Guide to Content Marketing. Written just for accountancy practices it details how content marketing can
Choosing your focus – Accountants need to target their marketing
One of the biggest mistakes accountants make when looking at marketing is not deciding who their target market is. Often, when I ask people who
How to choose blog subjects
One of the biggest things that stops people writing is not being able to choose blog subjects. In this post, I’ll give you some practical
Get your free accountant’s guide to content marketing
Looking for more clients? Want to retain the ones you’ve got? Then use our free content marketing guide to boost your practice
How do you write a small business blog? 10 tips
One of the best ways to promote your business is to write a small business blog. They are cheap and very effective but for first-timers
What is content marketing?
You may have heard people mention content marketing and wondered what on earth they are talking about. In this post I’ll explain
How an eBook can add clients to your accountancy practice
If you want to add clients to your practice then an eBook is a great way to go – find out how here.
What kind of content marketing works for accountants?
Epic content can supercharge marketing for accountants and bookkeepers and in this post, I’ll show you what works for professional practices.
Is LinkedIn the death of the personal approach?
Most people will have received cookie cutter approaches on Linkedin but I reckon that people are missing a trick
How you can get more business using fresh and useful content
If you are anything like most small business owners then you could probably do with just a little more work – the cream off the
Proven methods to get readers for your SME blog
So you’re all set up with a website and you’ve written a couple of entries for your SME blog but no one is reading. What’s
How much does decent copywriting cost?
If you are a small business then you want to make sure that you have got control of your marketing budget and you may well
Check out this big mistake most businesses make with their blogs
Unbelievably, most SMEs make the same mistake with their business blog. They don’t mean to of course, but they do, so I am here to
The secret to getting people to read your SME content
What’s the point of writing a great blog post if nobody reads it? None right? So you need to get people along to read your
Use this simple trick to get more clicks to your small business blog
When you are writing a small business blog it can be pretty disheartening when nobody reads your thoughts But using this simple, 10-second trick will
5 ways to increase clicks on your small business blog
I spend my life doing small business copywriting and there are a few tips of the trade that tend to make my life easier. One
Use this great hack to make sure people read your content
If you are writing small business blogs for your company then you may well be disappointed at how many people actually click through onto your
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