Tag: Advanced

Seasonal posts are a funny thing, they won’t get you hits for most of the year but at one particular point, they will suddenly become massively popular.

For example, in the UK individuals have to submit a tax return by the 31st January every year. So a series of posts that centre around giving people help and advice about their tax return will be amazingly popular in January but get no hits the rest of the year.

So why should you do a seasonal post if it’s pointless for 11/12ths of the time?

Well, it’s all about establishing your credentials as a subject matter expert with Google.

It takes quite a while to do this and frankly, posting six articles on the 1st of January about tax isn’t going to get you what you need.

What Google looks for is someone who has consistently posted about a subject, over a period of time and has relevant and updated posts about that particular subject.

So my suggestion would be to plan out a set of posts, one a month around your chosen subject leading up to whatever your event might be.

Whilst you won’t get many hits about ‘Great Xmas decoration styles’ in July, don’t worry. Google is storing this away for future use.

So come December Google looks at people who have posted 12 times in the last month and weighs them up against someone who has just posted a bunch of articles about the same thing and then goes for the former because they are consistent.

Don’t forget to update

This process might work for year one and maybe the year after but Google also looks for recent content.

If we take my earlier example of the accountant posting about tax, the information becomes less relevant as time goes on because tax rates and rules change.

So my suggestion is that you revisit your best performing posts relatively regularly to keep them fresh and up to date.

Google loves this and it will make sure that your posts keep their position.

How I can help

Now look Iknow it’s difficult planning, posting and updating because there is always something more pressing to do and something that will actually bring in cash now.

But we both know that these are investments against future business and the smartest operators know that investing in marketing is of paramount importance when you are busy because when you are quiet it is too late.

So how can I help?

Well, I can help you to plan your content.

I can write your content

And I can programme in a series of updates that will keep your posts fresh and relevant

All of this whilst you are busy doing the real work of looking after your customers.

You’d be mad not to give me a shout!

What’s the point of writing a great blog post if nobody reads it?

None right?

So you need to get people along to read your content otherwise your website is just so much dead air but how do you get people to click through?

What would you say if I told you I had the secret?

You’d want to know it right?

Of course you would because we love secrets.

If you don’t believe me then why not check out this excellent TED talk series on The Secrets to Understanding Life

Of course we all want to know the secret to understanding life but would we be more or less likely to click on that link if it was titled as ‘a series of talks on personal management’?

Probably not.

As a bit of a test I challenge you to simply type the words ‘ the secret to’ into google and get past page 2 without finding something really interesting to read.

So the secret to getting clicks on your content is…

Have a banging title.

Face it, nowadays most people don’t read past the title and many search engines and agregators only show you the title anyway.

So having a Secret in your title is a great way to intrigue people and hook them into your subject.

The ‘how to write a great secret title’ bit

It’ not enough to just use the ‘secret’ word in your title though. you need to lead people to what the secret is about.

So you need to have a teaser to the content in the title.

‘check out this little known secret to great margaritas’

Or combine it with a listicle (you do know about listicles right?)

”6 secrets to having great hair’

or if you want to get all clickbaity ‘ 21 secret illnesses celebrities have (you won’t believe number 9)’

Still don’t believe that a secret can get more posts to your SEO blog content?

Well you clicked on this article didn’t you?

This post is part of a series of ways to increase clicks on your blogs so check out some of the other posts for more info.

And if writing all this stuff up seems like a bit of a distraction from our day job then whynot contact me and let’s see if I can help you