If you are looking to spend some money on your marketing then you are going to need a copywriter and that leads you to the question “How much does copywriting cost?”
You can find copywriters that will range from $8 up to $2000 per thousand words but you have to ask what you are getting for your money.
So why would you pay $2000 when you can get the same number of words for $8?
Read on friend and find out…
You get what you pay for (mostly)
The truth is that you wouldn’t need to try very hard to find someone somewhere in the world who would be happy to know out a thousand words for $8.
But the work you would get would be awful.
Don’t believe me? Check out what happened when I bought some cheap writing here
The problem is that when you buy a number of words for a very low price what you will get is exactly that – a number of words.
They won’t necessarily be connected to one another in a way that we’d think makes sense and they won’t be specially designed to impress your reader.
There are two different way you can get copywriting done cheaply; a copy farm or buying from somewhere that human work is cheap.
In the first one you’ll get given something that has been produced using a computer and some version of an algorithm or what they may call AI.
What will come out of the end is something that reads a bit like those chat boxes that you sometimes get when you are looking for help from your utility supplier.
The words are there alright but they aren’t quite right. There’s something a little odd.
Now you have to ask yourself if you are happy with giving your customers the impression that there’s something not quite right about your business!
In the second case you’ll be buying from someone who has English as a second, third (or more) language.
They are cheap but you do need to be aware that you’ll probably spend more time spellchecking and reorganising the grammar that you would have spent writing the thing yourself!
It’s not worth the hassle.
When you are asking “How much does copywriting cost?” you actually need to also ask what the output will be.
So it’s worth spending as much as you possibly can on copywriting?
You see copywriters are a little bit like cars in this respect.
You can buy a Bentley or you can buy a Ssangyong, they both have four wheels and get you from A to B.
So it’s not really “How much does copywriting cost?” but how much style do you want to travel in?
In the world of copywriting you can go to one of the big agencies and pay an absolute fortune for a copywriter (and their account director and their assistant account director) and you will definitely get some good stuff.
Or you can get someone who hasn’t really done any writing before but will have a bit of a go for £20 and a packet of malteasers.
Then in the middle, there’s a whole swathe of people from freelancers, to people who work for agencies that will do you a bang-up job for the equivalent of a BMW.
How much does a copywriter cost?
Well the answer to that question is up to you.
You can check out the average prices here based on London freelancers or you could just give me a call and I’ll tell you how good value I am!