Although copywriters all do the same thing, a financial copywriter is slightly different.
So the answer to the question really is “What is your business?”
Truthfully, if you want someone to write product descriptions for your e-commerce site then no, you don’t need to pay for a finance copywriter.
Sure we could do the job, but we aren’t e-commerce specialists.
But if you run a business that deals with financial things like loans, insurance, investments etc then I would say you absolutely do need a financial copywriter.
There are a number of things that you can’t do in the UK when you are promoting financial products and a good financial copywriter will know all about these.
Importantly they will also know the value of great research and ensuring that anything they write is truthful and accurate.
When you are for any finance company it makes sense to have an expert at the wheel when you are looking to put information out in the public domain and employing a proper freelance financial copywriter is absolutely the way to go.
A freelance financial copywriter isn’t just for finance companies
This is one of the things that most surprised me when I made the move into full-time marketing.
It shouldn’t have because I had been writing for years and the vast majority of my clients weren’t financial businesses.
But they were companies that liked to work with financial companies.
And that’s where a financial copywriter comes in.
Because it’s important that you use someone who is able to use language and tones that your target market understands.
For example, if you produce financial software or maybe you are an insolvency practitioner then you will want to talk to accountants.
But accountants like a certain type of language and things to be phrased in a rather understated manner. I can say this because I AM an accountant!
So for enterprises that are in an allied sector and that has a target market that is professional and somewhat conservative, it makes complete sense to find a decent financial copywriter.
Technical jargon you want to get across?
As a Financial Director, one of the key parts of my job was to explain exceptionally complex financial information to managers and directors who all had different skills and aptitudes.
When you have to do this every day you start to understand the value of simplicity.
Having these skills are important because when you have an incredibly technical subject, but your decision maker isn’t necessarily an expert themselves, then you need to be able to put your point across in a suitable way.
This is another skill of a financial copywriter that is transferable to other sectors.
The ability to take complex models and transfer them into everyday language.
So do you need a financial copywriter?
Does your business have complex technical concepts that it wants to communicate?
Do you want to talk to finance professionals?
Do you have a need for professional and accurate content?
If you answer yes to any of these then you do need a financial copywriter.
And if you need a financial copywriter then you should get in touch.
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