There’s a secret about digital marketing out there that people aren’t sharing and I think I know why.
I know why it’s not being shared and I also know why it is counter-productive.
It’s a secret that digital marketers and content producers know full well or, if they don’t then they ought to.
And it’s a secret that anyone embarking on digital marketing, whether it’s just for their own site or for someone else’s should know.
Marketers are great…
…at selling the sizzle.
It’s what we do.
We tell you how great things are going to be when you use our services and we let you believe that you’ll get instant results.
How often have you watched a video or read an article that leaves you with the impression that this is all dead easy and you can have amazing results really quickly?
The problem is that marketing has something called the ‘golden triangle’ which is something that project managers have known about for years.
If you want hits then you can have them cheap, quick or good but you can’t have all three.
So for instance you can get a huge number of hits by paying to always be top of the google rankings. They’ll probably be good hits and you’ll get them quickly but it won’t be cheap.
Or you can pay a link farm to get you tons of links. It will be cheap and fast but the sort of links you get won’t be particularly good.
Here’s the secret to digital marketing
It takes time.
Yep that’s it.
It’s not earth shattering but it is important to know because if you think you will get overnight results and a billion hits from your single blog post then I’m sorry to say that you are going to be disappointed.
It takes time to understand your marketplace.
It takes time to find a strategy that works for you
It takes time to build up a site that has valuable content that really works for your potential clients.
You’d think this was a bad thing for someone in the industry to say right?
Well personally I prefer my clients to be properly informed from the start.
There’s no point in me promising you something that you can’t have only for you to be really disappointed this time next week when a billion hits haven’t magically appeared.
I prefer honesty.
Why don’t marketers tell clients this?
Because it’s nice to have some one tell you with absolute certainty that life is going to be wonderful and easy and that you don’t even need to think about it.
But the truth is always a bit more complicated than that.
The truth about digital marketing
The truth is that anything worthwhile is worth doing well.
Like a good wine, a marketing strategy is worth taking a little time over.
Taking time to understand your clients, your market and your offer is rarely wasted.
Producing useful, good quality content, little and often is always better than paying someone to set up a big bunch of dubious links.
And making sure that your content is optimised for SEO and then shared with a relevant audience is priceless.
Take time over your digital marketing and you’ll find that it pays dividends with a sustainable community of people who like your stuff and consistently high rankings on the search engines that doesn’t drop off the moment you stop paying for advertising.
How I can help
I admit that for most people producing quality content regularly just isn’t possible and this is where Yellow Tomato comes in.
I can do a site audit and let you know where you marketing is letting you down.
I can produce a marketing plan that will show you how to start moving up the rankings
and I can write the content that will get your target market engaged.
Give me a call or email me and let’s talk.